The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: make steadily, conserve boldy, purchase a home, and prepare for retired life. But Gen Z is approaching cash with a fresh perspective. Instead of concentrating only on long-term build-up, this generation is focusing on equilibrium, well-

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